BRAND REPUTATION AND RELEVANCE
Brand, Relevance and Reputation I want to try and wrap up 4 areas of discussion on this site into something simple, powerful and coherent that I hope you will find […]
Brand, Relevance and Reputation I want to try and wrap up 4 areas of discussion on this site into something simple, powerful and coherent that I hope you will find […]
Positive Discrimination based on finding the ‘Wants’ For any business to do well in a competitive situation it needs to achieve some positive discrimination. When you are responding to an […]
The List of Brands in your Head When most of us think about a brand we think of the major product or service companies. Write down the first 10 brands […]
To buy or not to buy that is the question Have you ever wondered what causes us to buy certain products? Think about the iPhone 5 vs Blackberry Z10, I […]
We are a very curious species. The nature of people is that we do not accept what we see around us, we challenge it and we search for meaning and […]
The Tipping Point We all recognise great customer service when we receive it but the interesting thing is it is subliminally accepted. The better it is the less we notice […]
Three Fundamental Lessons In the opening scenes of Stanley Kubrick’s 2001 A Space Odyssey we see what is labelled as the dawn of civilisation. We see a group of primitive […]
Moore’s Law In 1965 Gordon Moore, co-founder of Intel, made an observation that is now commonly known as Moore’s Law. The number of transistors on a chip doubles every 2 […]
Why Twitter? Many people sign on to Twitter, create an account and then never use it, apparently this applies to around half of the accounts opened. People look, can’t see […]
The Fabric of Collaboration I once worked as an exec lead on a $1bn proposal, we had a group of companies that knew that each had its own strengths because […]