BRAND REPUTATION AND RELEVANCE
Brand, Relevance and Reputation I want to try and wrap up 4 areas of discussion on this site into something simple, powerful and coherent that I hope you will find […]
Category Archives: Winning Business
The lure of a Power-ball
Positive Discrimination based on finding the ‘Wants’ For any business to do well in a competitive situation it needs to achieve some positive discrimination. When you are responding to an […]
How to leverage Growth from your Brand
The List of Brands in your Head When most of us think about a brand we think of the major product or service companies. Write down the first 10 brands […]
Sliced Bread V2 – The best thing since sliced bread
To buy or not to buy that is the question Have you ever wondered what causes us to buy certain products? Think about the iPhone 5 vs Blackberry Z10, I […]
Why are there always more questions than answers?
We are a very curious species. The nature of people is that we do not accept what we see around us, we challenge it and we search for meaning and […]
Seamless Customer Service
The Tipping Point We all recognise great customer service when we receive it but the interesting thing is it is subliminally accepted. The better it is the less we notice […]
A New Game from Old Lessons – ‘UniTeam’
Three Fundamental Lessons In the opening scenes of Stanley Kubrick’s 2001 A Space Odyssey we see what is labelled as the dawn of civilisation. We see a group of primitive […]
Vote HAL for President!
Moore’s Law In 1965 Gordon Moore, co-founder of Intel, made an observation that is now commonly known as Moore’s Law. The number of transistors on a chip doubles every 2 […]
Is Twitter Dead?
Why Twitter? Many people sign on to Twitter, create an account and then never use it, apparently this applies to around half of the accounts opened. People look, can’t see […]
Why collaboration is difficult
The Fabric of Collaboration I once worked as an exec lead on a $1bn proposal, we had a group of companies that knew that each had its own strengths because […]
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