BRAND REPUTATION AND RELEVANCE
Brand, Relevance and Reputation I want to try and wrap up 4 areas of discussion on this site into something simple, powerful and coherent that I hope you will find […]
Brand, Relevance and Reputation I want to try and wrap up 4 areas of discussion on this site into something simple, powerful and coherent that I hope you will find […]
When you look back in history, think about all of the amazing progress, invention and discovery that has taken place. These were big tangible steps, these are just some of […]
A New IT Infrastructure Let us assume we are putting in a new IT infrastructure to unify several businesses brought together through a series of acquisitions. The technical solution can […]
Positive Discrimination based on finding the ‘Wants’ For any business to do well in a competitive situation it needs to achieve some positive discrimination. When you are responding to an […]
The List of Brands in your Head When most of us think about a brand we think of the major product or service companies. Write down the first 10 brands […]
Guest blog for the very excellent and totally fearless Taxi Studio The Other 363 Days Try to think about a world without creativity. You won’t have to think for too […]
Emphasis on Electronics In these days of electronics advancing at incredible speeds it is easy to forget that many of the things we take for granted are founded on the […]
A History Lesson Here’s something interesting. Did you know that Professor Dr.-Ing.h.c.Ferdinand Porsche and Anton Piech were incarcerated by the French in a prison in Dijon at the end of WWII after being […]
More For Less Watching BBC2’s Horizon Special last night presented by Liz Bonnin I was struck by a recurring theme: Collaboration. I have long been an advocate of this approach […]
Three Fundamental Lessons In the opening scenes of Stanley Kubrick’s 2001 A Space Odyssey we see what is labelled as the dawn of civilisation. We see a group of primitive […]