Why are there always more questions than answers?

We are a very curious species. The nature of people is that we do not accept what we see around us, we challenge it and we search for meaning and explanation.

We prefer the law of cause and effect. If something happens we analyse the cause to see if we could modify or control it for either repeatability or avoidance.

This is the reason for the popularity of questionnaires and tests that give some sort of prognosis, from personality tests to the tongue in cheek relationships tests in tabloid papers and magazines.

Why are there more questions than answers?

Why are there more questions than answers?

From a business perspective the situation is similar:

  • How can we get this new business?
  • How can we make this process more efficient?
  • How can we cut operational costs?
  • How can we bring this product or service to market quicker?
  • How can we differentiate against our competitors?

The difficulty is that many organisations are not set up to ask or answer these questions on anything other than an ad hoc basis. Most of the energies of an organisation are focussed into ‘Business as Usual’ (BAU), sure there are people with strategy in their title but for the most part not enough emphasis is placed on asking and answering questions.

Often it takes a 3rd party to come in and ask the questions objectively and then help you to find the answers from within.

When I set up Inflexion Point Consulting I did it for precisely this reason but I wanted it to be different to other consultancies that come in, ask lots of questions, write a report, submit an invoice and leave. I wanted to ensure that the right questions are asked and that using our experience together with your people’s inherent knowledge of the business we answer the questions and then we don’t just leave, we give you the option for us to help you deliver on those answers.

We never forget that there is no universal solution, no magic bullet and that its people, your people that will make your business succeed not a nicely bound report.

If you are interested in answers please contact us at:


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