The Other 363 Days
Try to think about a world without creativity. You won’t have to think for too long because the world as we know it would simply not exist. Other than nature, everything you see, read and touch today is the result of human creativity. Think about the computer or Smart Phone you are reading this on; it simply wouldn’t exist without creativity. So what is it and how is it that some people and some companies are better at leveraging it than others?